Film Directors and Fashion Advertising

Thankfully, fashion advertising is quite good these days, and we can admire the work of the advertisers, as they collaborate with the best professionals on the area. Being a movie fan as I am, I love seeing how some of my favourite film directors create pieces of art for fashion brands like Chanel, Dior… It’s a way of producing advertising disguised as culture. Culture that sells products, but art anyway. In fact, you’ll see how most of these commercials are introduced as “films” instead of “ads”.

I’ve selected some of the best examples. If you see, the director and actor choices are not arbitrary. Jude Law and Guy Ritchie worked together in “Sherlock Holmes”, Jean-Pierre Jeunet directed Audrey Tautou in “Amelie” and “Un long dimanche de fiançailles”, Joe Wright and Keira Knightley made “Pride and Prejudice”…

Guy Ritchie and Jude Law for Dior Homme
Jude Law and Michaela Kocianova star in this beautiful short film for Dior Homme released in septmber. The story is quite simple, but the photography direction is amazing. And Jude looks too good.
Watch the video here

David Lynch and Marion Cotillard
David Lynch directed an episode of the “Lady Dior” series. It featured a Franz Ferdinand song composed exclusively for the ad titled “The eyes of Mars”. Then Jonas Akerlund (director of “Telephone” by Lady Gaga’s videoclip) directed a clip in which Marion sings the song herself.
Watch the video here

Sofia Coppola and Maryna Linchuk
Dior couldn’t have chosen a better director to make the “Miss Dior Chérie” ad, don’t you think?
Watch the video here

Jean-Pierre Jeunet and Audrey Tautou
This is probably one of the most beatiful adverts Chanel Nº5 has produced. The reflection of the fragrance bottle is not a special effect, it was real! When the video was released, Chanel sent a collector’s chest with memorabilia, I posted about it.
Watch the video here

Joe Wright and Keira Knightley
The ad for Coco Mademoiselle is just perfect. The soundtracks is L.O.V.E by Joss Stone. I’ve been listening to it on-repeat for the last three days.
Watch the video here

Baz Luhrmann and Nicole Kidman
This advert is known as being the most expensive ad ever made. It costed more than $25 million. The ad is a movie itself, in fact, it could be a trailer of a blockbuster. If you haven’t seen it, you really need to. You’ll be amazed at how incredible it is. The dress Nicole Kidman wears was made specially for her. It is a work of art. In spite of using a very common song (“Clair de Lune” by Debussy. It is beautiful, but it’s everywhere), it adds the perfect touch.
Watch the video here

Martin Scorsese for Chanel Bleu
I love Martin Scorsese, and Gaspard Ulliel, so I had to love this ad too. It’s one of the best examples of how film directors can transform their art into advertising and create masterpieces. By the way, Mark Reay (I’ve interviewed him many times for the blog) stars in the ad too! Can you spot him?
Watch the video here

Oliver Peoples
Zooey Deschanel and Robert Evans starred in the 2010 campaign shot by Autumn de Wilde.
Watch the video here

Elijah Wood and Shirley Manson. This is very fun and surreal :D
Watch the video here

Devendra Banhart and Rebeca Schwartz
for Spring/Summer 2011
I made a post about this campaign last week. Check it here.
Watch the video here

17 thoughts on “Film Directors and Fashion Advertising

    Marie • Jan 31, 2011, 16:28
  1. A mi me encantan el de Miss Dior Cherrie y el de Chanel nº5!

  2. Para mí, el mejor es el de Martin Scorsese for Chanel Bleu. Soy muy fan de Scorsese, y aunque no sea mi estilo el de Devendra Banhart y Rebeca Schwartz me hipnotiza. Un poco de naïf, sensualidad…mm.. me gusta, me atrae.

  3. El que más me gusta es el de Miss Dior con Sofia Coppola, la música con la Bardot, es buenísima!!

  4. This comment has been removed by the author.

  5. Y encima son inspiradores para publicidad de otras firmas….Increible!!!
    Destilan belleza.

  6. Una selección fantástica. Estos anuncios son especiales, aditivos incluso (a mí me encantan y los puedo ver una y otra vez sin cansarme). Mis preferidos, los de Chanel

  7. A mi me encantó Chanel y Dior, o Audrey y Marion ^^ maravillosas!
    Buena recopilación! ;)

  8. Me gustan todos, salvo el spot con nicole kidman, demasiado inexpresiva.. ;)
    Feliz semana!

  9. Me ha encantado el post.
    Me gusta mucho cuando cine y publicidad se juntan.
    Un beso

  10. Mani • Feb 1, 2011, 7:14
  11. I love ads like these, they’re so fun to watch :)

  12. María • Feb 1, 2011, 12:07
  13. El de Dior Homme no lo habia visto nunca y me encanta, es increible! y el de Bleu Chanel no tenia ni idea de que lo habiadirigido Scorsese! :)

  14. Marian • Feb 2, 2011, 3:40
  15. how gorge are these stills?

  16. que gran post! miss cherie, chanel con nicole kidman y todos los de oliver peoples me xiflan, especialmente el último, no puedo dejar de verlo y la canción me encanta! la verdad es que estoy muy a favor de esta tendencia de crear videos pormocionales que son mini cortos, porque son una amnera muy ataractiva para el consumidore de llenar la marca de contenido y de dotarla de personalidad

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