The creative part of &Other Stories, the new label by H&M, is the best thing of the brand. Apart from the nice design of the clothes, the packaging is really original and unique, and the online store is edited like a magazine. The products are not displayed in a repetitive way with identical photos with the same model and pose, they created a separate catalog, only for the e-shop. They alternate photos of the products with editorial-like images, or even animated gifs, creating a fantastic visual effect.
Brands are working on the design of their e-shops to make them more appealing. There are some great examples: JCrew, Equipment, Zara, Louis Vuitton… On this post you’ll find some original ways to display products on online stores.
Now, the beautiful photos from the &Other Stories e-shop. It’s impossible not to buy something with this nice images!