The editorial-like photos from the &Other Stories e-shop

The creative part of &Other Stories, the new label by H&M, is the best thing of the brand. Apart from the nice design of the clothes, the packaging is really original and unique, and the online store is edited like a magazine. The products are not displayed in a repetitive way with identical photos with the same model and pose, they created a separate catalog, only for the e-shop. They alternate photos of the products with editorial-like images, or even animated gifs, creating a fantastic visual effect.

Brands are working on the design of their e-shops to make them more appealing. There are some great examples: JCrew, Equipment, Zara, Louis Vuitton… On this post you’ll find some original ways to display products on online stores.

Now, the beautiful photos from the &Other Stories e-shop. It’s impossible not to buy something with this nice images!


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A guide to sunglasses

On today’s post I’m showing you a glasses guide ellaborated by Luxottica, and Lord Wilmore, a new glasses label with classic styles.

Types of frames

Which one suits you?

What sunglasses say about you…

I wanted to talk you about Lord Wilmore since last month. It’s a new online glasses shop, vintage style, prescripted and sunnies, with a classic and elegant look. The best of the store is that for every pair you buy, they donate another one to a poor country. They collaborate with several NGOs, and Anidan is one of them, an organization that helps kids in Lamu, Kenya. I collaborate with them too (remember when I was selling jewellery made by the Masai?)

These are my favourite Lord Wilmore models:

PS: If you can’t decide which one to buy, you can get several, try them at home, and return the ones you don’t want.

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