Here comes the last post of the eco-friendly challenge supported by Kellogg’s Special K for their initiative “Change for the better”. My personal challenge was to be more friendly with the environment by using sustainable cosmetics, choose ecological restaurants, and add eco-friendly clothes to my wardrobe in order to support fair trade. It’s been a great resolution that I’m trying to keep, as being concerned with fair production and working conditions is something that we should always have in mind. So, here you have a selection of some of the nicest eco-friendly fashion labels!
Ecoalf is a Spanish label founded by Javier Goyeneche, who also created the brand Fun & Basics. Ecoalf is based on the idea of using recycled materials from used plastic bottles, wire, fiber, fishnets, and coffee waste, to create simple yet nice pieces. They are specialized in accessories (backpacks, handbags, laptop cases), ski jackets, coats… They’ve collaborated with major stores such as Barney’s, and even Gwyneth Paltrow! Ecoalf created a capsule collection for Gwyneth’s site Goop. I love their manifesto and their designs. It’s one of my favourites.
Maiyet recovers old techniques from far-away villages and creates elegant collections using eco-friendly materials and fair trade work. It’s considerably more expensive than the average. Their lovely campaigns are shot by Cass Bird with Daria Werbowy.
Edun was founded by Ali Hewson and Bono to promote trade in Africa. It’s now owned by LVMH too. The clothes are designed by Danielle Sherman and were showcased in New York Fashion Week. Almost 85% of the clothes are produced in sub-saharian Africa in adequate working conditions.
Honest by is an online store that features different designers that create collections defined as sustainable, vegan, organic or skin friendly. Some of the creators you can find there are Bruno Pieters, Calla, Nicolas Andreas, Taralis, Maison des Talons…
To describe Awamaki I’d like to use their own words: “Awamaki is a Peruvian non-profit working with indigenous Quechua women weavers to improve their skills and increase their access to market, thereby revitalizing an endangered weaving tradition while affording Quechua women a reliable source of income in the district of Ollantaytambo. Awamaki Lab is a six-month fashion design residency that gives young designers the opportunity to develop a capsule collection in partnership with Awamaki and its weavers’ association.”
Elroy works with manufacturers in low income areas in order to support fair trade and help these communities develop. One of their best pieces are the knit sweaters.
Feral Childe is a label created by Moriah Carlson and Alice Wu that uses natural fabrics, upcycled materials, vintage pieces and other sustainable materials in order to produce their collections, which are manufactured in the Garment Center, New York.
Laene Scandinavia is a “performance-driven eco-tech fashion made ethically and sustainably in a Bluedesign approved factory, using a minimum waste production, on-demand circular knitted and bonded garments.” Wow!
STUDY NEW YORK
Study New York is a label founded by Tara St James that offers ethical contemporary designs entirely produced in New York City using sustainable materials.