The day it rained flower petals in Costa Rica


These beautiful and surreal images belong to the Sony 4K campaign that was shot in Costa Rica, where millions of flower petals were spread in a little village. The team collected botanical life (around 3,5 tons of petals) for two weeks and then proceeded to create the live art pice: “The petals were blown and exploded throughout the landscape, whirled through the prismatic suburban streets, blasted out from a neighboring volcano, and blanketed on a pathway”. The photographs were taken by Nick Meek and the campaign was created by McCann.


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Alexander Wang’s label identity through the campaigns


In order to create an identity for a label, every aspect of it must be taken care of. The clothes speak for themselves, but they also need the help of endless other elements: the stores decorations, the fashion shows, and the campaigns, to name a few. While looking for information for the article I wrote for Runway Rider in Vogue Spain about Alexander Wang’s career keys I revisited the label’s campaigns and immediately perceived the brand’s ideals (even though I already knew them). Spontaneity, rebellion, youth, freedom, happiness, sport, honesty, irony, creativity, mystery… They are achieved very effectively.

alexander-wang-campaign8 Die Antwoord

alexander-wang-campaign7 Azealia Banks alexander-wang-campaign6alexander-wang-campaign9alexander-wang-campaign14alexander-wang-campaign13alexander-wang-campaign15alexander-wang-campaign12alexander-wang-campaign11alexander-wang-campaign10alexander-wang-campaign5alexander-wang-campaign3 Zoe Kravitz alexander-wang-campaign2alexander-wang-campaign1alexander-wang-campaign

And this was Balenciaga Spring 2012 campaign… Do you see the resemblance too? balenciaga-campaign

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