Watching a livestreamed show should always be like Prada’s. It’s like watching a film, they use several cameras that travel around the runway and you get to see the show from different angles and have a look at the details. I saw the Prada F/W 2013/2014 Hommes yesterday, and the runway decoration was great (check some of the best runways from last season). The collection is amazing too. It was set at Prada’s space in Milan, and it imitated a sort of ideal home. An editor that was tweeting from the show said that it was like being inside a Sims house, and he was right, the furniture looked like digitally animated graphics. In fact, there were some fake windows with animated city landscapes and giant cats that appeared out of nowhere.
There were desks, coffee tables, computers, sofas, guitars, typewriters… Made in wood and pink and blue foam. Everything was designed by OMA, the architecture label co-founded by Miuccia’s friend Rem Koolhaas. This collection is made of 12 furniture pieces and will be sold in Knoll, a famous furniture house whose creations are exhibited at the MoMA in New York.